What comprises a successful trademark?
Trademark is not just an only a business name it also has different forms such as slogan, logo, picture, design or can be combination of these all. For a trademark to be acceptable and not led to consumer confusion it should not be comparable to other trademark. Then it is acceptable for a trademark to use the same wording as another mark.
Making sure the mark is as follows is all that is required:
- Simple to pronounce, spell, and remember
- A newly created or coined word
- In light of market research, a really unique term.